About Us

At Real Fyre Store we specialize in providing sophisticated gas fireplaces designed specifically for the upscale environments. Our selection features industry-leading products recognized for innovation, superior craftsmanship, and exceptional durability. Officially incorporated as Internet Resource Group, Inc., our company continues to set the standard for quality and service in the outdoor living and hearth industry.

We are also a proud family business with a story that spans over two decades, rooted in a passion for providing top-quality products and exceptional service to every customer we serve.

2003
Our journey began in 2003, when Lloyd and Michelle Knevelbaard began the business in Palm Beach County. From the very beginning, it was a family-run operation in every sense of the word…. Built on hard work, shared dreams, and a deep commitment to treating every customer like part of the family. Over the years, that same foundation of integrity and care had guided our growth and continues to shape everything we do today.

2007
As the world of retail evolved, so did we. In 2007, during the rise of e-commerce, we made the strategic decision to focus primarily on online sales. What didn’t change, however, was our commitment to offering only the best products, items we would proudly use in our own homes.

Today
Over the years, we’ve expanded to operate multiple specialized websites, each with the same dedication to offering high-quality products and exceptional customer care. Whether you're shopping for fireplaces, outdoor kitchens, or patio essentials, you can count on us to provide expert advice, dependable products, and a shopping experience that feels personal… because for us, it is.

We believe in building long-term relationships, not just making a sale. That’s the legacy we’re proud to carry forward, and we look forward to being part of your home and your family gatherings for years to come.